The first issue is that we are concerned about is whether China and Chinese elements are temporary heat? Chinese designers to emerge from the international to the local Chinese brands are gradually entering the Western stores, to Chinese elements are widely used in many world-renowned brands, the middle is a lot of complicated reasons. On the one hand from the Chinese designers and design level of maturity, we are now more open design vision, professionalism is very high, I am “Hempel Award” the final scene saw a lot of very sophisticated design work. This is a good trend, we can also see a more competitive China market and a more mature team of Chinese designers. This is the heat of a moment has nothing to do.
From another perspective, China’s economic take-off in which also played a very important factor. Chinese market for many international fashion brands, is still a huge market has not been developed, we can not imagine how much purchasing power. So now more and more brands began to focus on China, while China’s economic recovery also led to a broader range of cultural communication, Chinese culture and Chinese elements became the inspiration for many Western designer is almost a necessity.
However, while our local designers is also a challenge. Last year, a “Kung Fu Panda” in Hollywood for many Chinese film-makers a revelation, the Americans how to use Chinese elements, but also convinced the Chinese audience how to buy tickets to movies, we can learn from it, and how we can use in their own way, to performance. Used clothing is a reason. We do not hope that one day all over the world wearing a so-called “international” style of fashion, we also need China’s fashion has a long development period, the most important thing is not to create experts recognized by the international “Fashion China ”but truly loved by the Chinese public and the world, sought after the Chinese fashion. Of course, it also needs the economic and cultural power, and our nation truly need confidence.
From great winter, post Chinese brands and fashion
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